Camden Council's erstwhile Camden Creative Studios and Narellan Library Youth Space have merged into one: the Space. To ensure flexibility for a range of uses, scenarios and promotional means, refurbishment and branding were designed with simplicity and modularity in mind. Logo elements and fragments are easily editable, transferrable and adaptable to any number of applications and formats.
Rather than the notion of a singular icon being the defining trademark, a variety of essentially monochromatic elements - used partially, individually or in combination - help to define the brand.
Initial promotional, spatial and way finding collateral produced includes: